Kimmora Lee Simmons for Hello Kitty

Full name Kitty White is the best known of many simply drawn fictional characters produced by the Japanese company Sanrio. Hello Kitty can be described as a friendly white kitty with the head larger than her body, small button eyes and nose, but having no mouth. In 1974, Sanrio Co Ltd. Of Tokyo introduced a Hello Kitty franchise. The first Hello Kitty item was a vinyl coin purse sold in Tokyo, according to Sanrio Inc’s U.S. marketing director Bill Hensley. In 1976, the franchise was introduced into the Us. Since its beginnings, the Hello Kitty line has developed under licensing arrangements worth more than $1billion a year in sales. Examples of products depicting the character include dolls, stickers and greeting cards to clothes, accessories, school supplies, dishes and home appliances.

American designer Kimora Lee Simmons has turned her love of fine jewelry and life-long affection for Hello Kitty into this unique luxury brand which has women worldwide falling in love with Hello Kitty all over again. The talented designer is credited with inspiring a new generation of consumers with her glamorous, sexy, over the top style that has catapulted her white-hot clothing label Baby Phat by Kimora Lee Simmons into an enormous success. Kimora’s influence in the world of fashion is undeniable while her savvy as a businesswoman has made this former runway model a worldwide brand phenomenon. With an unrivaled universal appeal, Kimora is the only multiethnic woman to have a successful fashion empire along with her own signature diamond encrusted cell phone, jewelry collection, cosmetics and fragrance- quintessentially, she is the new establishment